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Marketing (section 1)

dc.contributor.otherFilchuk, T. G.
dc.coverage.spatialГомельru_RU
dc.date.accessioned2026-01-30T09:56:18Z
dc.date.available2026-01-30T09:56:18Z
dc.date.issued2026
dc.identifier.citationMarketing (section 1) [Electronic resource] : textbook for the same course for full-time students of the specialty 6-05-0311-02 "Economics and Management" / compiled by T. G. Filchuk ; Ministry of Education of the Republic of Belarus, Educational Institution "Sukhoi State Technical University of Gomel", Department "Marketing and Sectoral Economics". – Gomel : GSTU, 2026. – 43 pru_RU
dc.identifier.urihttps://elib.gstu.by/handle/220612/44512
dc.description.abstractThe basis of this textbook is the theoretical foundations of the marketing mix. The essence of marketing, the evolution of its concept, analysis of the marketing environment, marketing information system, the basics of consumer and business buyer behavior, consumer-oriented marketing strategy (segmentation, targeting, differentiation, positioning), as well as the basics of international marketing are considered. For the same course for full-time students of the specialty 6-05-0311-02 “Economics and Management”.ru_RU
dc.language.isoenru_RU
dc.publisherГГТУ им. П.О. Сухогоru_RU
dc.subjectМаркетингru_RU
dc.subjectMarketing orientationru_RU
dc.subjectMarketing informationru_RU
dc.subjectМarketing researchru_RU
dc.subjectConsumer marketsru_RU
dc.subjectBusiness buyer behaviorru_RU
dc.subjectMarket segmentationru_RU
dc.subjectTargetingru_RU
dc.titleMarketing (section 1)ru_RU
dc.typeLearning Objectru_RU
dc.identifier.udc339.138(075.8)
dc.identifier.lbc65.291.13я73
dc.identifier.nmuk1357


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