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dc.contributor.authorКарчевская, Е. Н.
dc.contributor.authorСмирнова, М. В.
dc.coverage.spatialКишиневru_RU
dc.date.accessioned2022-03-31T12:02:38Z
dc.date.available2022-03-31T12:02:38Z
dc.date.issued2021
dc.identifier.citationКарчевская, Е. Н. Матричный анализ эффективности инструментов интернет-маркетинга / Е. Н. Карчевская, М. В. Смирнова // Conferinţa ştiinţifică internaţională "Strategii şi politici de management în economia contemporană", ediţia a 6-a, 26-27 martie 2021 / scientific committee : Cotelnic Ala [et al.] ; organizing committee : Negru Ion [et al.]. – Chişinău : ASEM, 2021. – Р. 337-340.ru_RU
dc.identifier.urihttps://elib.gstu.by/handle/220612/25904
dc.description.abstractAs part of the study, to analyze the effectiveness of the use of Internet marketing tools by educational institutions, a matrix-type methodology "Attractiveness - utility" (PP) was developed. Attractiveness is a marketing indicator that denotes any aspect or irritants that attract attention, including the visualization of a site or page, a catchy title, a user-friendly interface, high-quality audio and video information, ergonomic text, and a convenient viewing system. Usefulness is a technical indicator that indicates the relevance of a given resource, the importance, the need for its presence on this site or page. There are four quadrants in the matrix: perfect marketing, failed marketing, unjustified marketing, and insufficient marketing. The results of the analysis using the matrix can be used to develop a strategy for the development of Internet marketing of an educational institution.ru_RU
dc.language.isoruru_RU
dc.publisherASEMru_RU
dc.subjectFailed marketingru_RU
dc.subjectInsufficient marketingru_RU
dc.subjectInternet Marketingru_RU
dc.subjectMatrix «Attractiveness – utility»ru_RU
dc.subjectPerfect marketingru_RU
dc.subjectUnreasonable marketingru_RU
dc.titleМатричный анализ эффективности инструментов интернет-маркетингаru_RU
dc.title.alternativeMatrix analysis of the effectiveness of internet marketing toolsru_RU
dc.typeArticleru_RU
dc.identifier.udc339.138
dc.identifier.lbc65.291.34


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