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The Impact of Comprehensive Marketing Dimensions on Gaining Competitive Advantage: a Field Study in Taiz City's Banking Sector
| dc.contributor.advisor | Aqlan, M. N. M. | |
| dc.contributor.author | Shamlan, M. A. A. H. | |
| dc.coverage.spatial | Гомель | ru_RU |
| dc.date.accessioned | 2025-06-23T12:34:43Z | |
| dc.date.available | 2025-06-23T12:34:43Z | |
| dc.date.issued | 2025 | |
| dc.identifier.citation | Shamlan, M. A. A. H. The Impact of Comprehensive Marketing Dimensions on Gaining Competitive Advantage: a Field Study in Taiz City's Banking Sector / M. A. A. H. Shamlan ; науч. рук. M. N. M. Aqlan // II Международный молодёжный научно-культурный форум студентов, магистрантов, аспирантов и молодых ученых : сборник материалов, Гомель, 22-24 января 2025 г. / Гомел. гос. техн. ун-т имени П. О. Сухого [Республика Беларусь], Таизский университет [Республика Йемен], Научная организация исследований и инноваций [Республика Йемен] ; под общ. ред. А. А. Бойко. – Гомель : ГГТУ им. П. О. Сухого, 2025. – C. 244. | ru_RU |
| dc.identifier.uri | https://elib.gstu.by/handle/220612/41907 | |
| dc.description.abstract | This study explores the impact of comprehensive marketing dimensions on achieving competitive advantage within the banking sector of Taiz City, Yemen. It examines various marketing strategies, including product, price, place, promotion, and customer relationship management. Through a field study, the research highlights how these dimensions contribute to enhancing customer satisfaction, loyalty, and overall market positioning. The findings suggest that effective marketing practices are essential for banks in Taiz City to navigate the challenges of a competitive environment. | ru_RU |
| dc.language.iso | en | ru_RU |
| dc.publisher | ГГТУ им. П.О. Сухого | ru_RU |
| dc.subject | Marketing Dimensions | ru_RU |
| dc.subject | Competitive Advantage | ru_RU |
| dc.subject | Banking Sector | ru_RU |
| dc.subject | Customer Satisfaction | ru_RU |
| dc.subject | Taiz City | ru_RU |
| dc.title | The Impact of Comprehensive Marketing Dimensions on Gaining Competitive Advantage: a Field Study in Taiz City's Banking Sector | ru_RU |
| dc.type | Article | ru_RU |
