The Impact of Comprehensive Marketing Dimensions on Gaining Competitive Advantage: a Field Study in Taiz City's Banking Sector

Abstract

This study explores the impact of comprehensive marketing dimensions on achieving competitive advantage within the banking sector of Taiz City, Yemen. It examines various marketing strategies, including product, price, place, promotion, and customer relationship management. Through a field study, the research highlights how these dimensions contribute to enhancing customer satisfaction, loyalty, and overall market positioning. The findings suggest that effective marketing practices are essential for banks in Taiz City to navigate the challenges of a competitive environment.