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The Role of Comprehensive Marketing Dimensions in Attaining Competitive Advantage: a Field Study of the Banking Sector in Taiz City
| dc.contributor.advisor | Aqlan, M. N. M. | |
| dc.contributor.author | Shamlan, M. A. A. H. | |
| dc.coverage.spatial | Гомель | ru_RU |
| dc.date.accessioned | 2025-06-18T06:35:50Z | |
| dc.date.available | 2025-06-18T06:35:50Z | |
| dc.date.issued | 2025 | |
| dc.identifier.citation | Shamlan, M. A. A. H. The Role of Comprehensive Marketing Dimensions in Attaining Competitive Advantage: a Field Study of the Banking Sector in Taiz City / M. A. A. H. Shamlan ; науч. рук. M. N. M. Aqlan // II Международный молодёжный научно-культурный форум студентов, магистрантов, аспирантов и молодых ученых : сборник материалов, Гомель, 22-24 января 2025 г. / Гомел. гос. техн. ун-т имени П. О. Сухого [Республика Беларусь], Таизский университет [Республика Йемен], Научная организация исследований и инноваций [Республика Йемен] ; под общ. ред. А. А. Бойко. – Гомель : ГГТУ им. П. О. Сухого, 2025. – C. 243. | ru_RU |
| dc.identifier.uri | https://elib.gstu.by/handle/220612/41889 | |
| dc.description.abstract | This study examines the role of comprehensive marketing dimensions in achieving competitive advantage within the banking sector of Taiz City. It highlights the importance of market segmentation, positioning, product innovation, pricing strategies, and promotional activities in enhancing customer satisfaction and loyalty. | ru_RU |
| dc.language.iso | en | ru_RU |
| dc.publisher | ГГТУ им. П.О. Сухого | ru_RU |
| dc.subject | Comprehensive Marketing | ru_RU |
| dc.subject | Competitive Advantage | ru_RU |
| dc.subject | Banking Sector | ru_RU |
| dc.subject | Customer Satisfaction | ru_RU |
| dc.subject | Taiz City | ru_RU |
| dc.title | The Role of Comprehensive Marketing Dimensions in Attaining Competitive Advantage: a Field Study of the Banking Sector in Taiz City | ru_RU |
| dc.type | Article | ru_RU |
