| dc.contributor.advisor | Pribylskaya, G. V. | |
| dc.contributor.author | Hovorov, A. Y. | |
| dc.coverage.spatial | Гомель | ru_RU |
| dc.date.accessioned | 2025-06-16T13:09:41Z | |
| dc.date.available | 2025-06-16T13:09:41Z | |
| dc.date.issued | 2025 | |
| dc.identifier.citation | Hovorov, A. Y. The impact of artificial intelligence on business operations and strategy / A. Y. Hovorov ; науч. рук. G. V. Pribylskaya // II Международный молодёжный научно-культурный форум студентов, магистрантов, аспирантов и молодых ученых : сборник материалов, Гомель, 22-24 января 2025 г. / Гомел. гос. техн. ун-т имени П. О. Сухого [Республика Беларусь], Таизский университет [Республика Йемен], Научная организация исследований и инноваций [Республика Йемен] ; под общ. ред. А. А. Бойко. – Гомель : ГГТУ им. П. О. Сухого, 2025. – C. 227. | ru_RU |
| dc.identifier.uri | https://elib.gstu.by/handle/220612/41870 | |
| dc.description.abstract | This paper explores the transformative impact of artificial intelligence (AI) on marketing research and practices. It
examines how AI technologies streamline data collection, processing, and analysis, significantly enhancing the efficiency and
effectiveness of marketing strategies. The global market for AI-based software is projected to grow substantially, reflecting
the increasing reliance on AI to improve business processes. Key applications of AI in marketing include data aggregation,
customer interaction through chatbots, personalized advertising, and predictive analytics. | ru_RU |
| dc.language.iso | en | ru_RU |
| dc.publisher | ГГТУ им. П.О. Сухого | ru_RU |
| dc.subject | Artificial Intelligence | ru_RU |
| dc.subject | Data Analysis | ru_RU |
| dc.subject | Predictive Analytics | ru_RU |
| dc.subject | Chatbots | ru_RU |
| dc.subject | Personalization | ru_RU |
| dc.subject | Automated Ordering Systems | ru_RU |
| dc.title | The impact of artificial intelligence on business operations and strategy | ru_RU |
| dc.type | Article | ru_RU |
