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The role of customer relationship analysis (CRM) for business development
| dc.contributor.advisor | Shevchenko, N. V. | |
| dc.contributor.author | Derevyanko, E. S. | |
| dc.coverage.spatial | Гомель | ru_RU |
| dc.date.accessioned | 2025-05-30T06:47:47Z | |
| dc.date.available | 2025-05-30T06:47:47Z | |
| dc.date.issued | 2025 | |
| dc.identifier.citation | Derevyanko, E. S. The role of customer relationship analysis (CRM) for business development / E. S. Derevyanko ; scientific supervisor N. V. Shevchenko // II Международный молодёжный научно-культурный форум студентов, магистрантов, аспирантов и молодых ученых : сборник материалов, Гомель, 22-24 января 2025 г. / Гомел. гос. техн. ун-т имени П. О. Сухого [Республика Беларусь], Таизский университет [Республика Йемен], Научная организация исследований и инноваций [Республика Йемен] ; под общ. ред. А. А. Бойко. – Гомель : ГГТУ им. П. О. Сухого, 2025. – C. 43. | ru_RU |
| dc.identifier.uri | https://elib.gstu.by/handle/220612/41677 | |
| dc.description.abstract | The integration of CRM data analysis is pivotal for business development, enabling personalized recommendations, optimized marketing campaigns, and enhanced customer loyalty. Future efforts should focus on testing diverse analysis methods to identify those most relevant for specific organizations. Companies that leverage effective data analysis will gain a competitive edge in adapting to evolving consumer needs. | ru_RU |
| dc.language.iso | en | ru_RU |
| dc.publisher | ГГТУ им. П.О. Сухого | ru_RU |
| dc.subject | CRM Data Analysis | ru_RU |
| dc.subject | Customer Loyalty | ru_RU |
| dc.subject | Marketing Optimization | ru_RU |
| dc.subject | Competitive Advantage | ru_RU |
| dc.title | The role of customer relationship analysis (CRM) for business development | ru_RU |
| dc.type | Article | ru_RU |
