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MICE tourism: marketing analysis of information support
| dc.contributor.author | Карчевская, Е. | |
| dc.contributor.author | Светогор, М. | |
| dc.coverage.spatial | Chişinău | ru_RU |
| dc.date.accessioned | 2023-11-20T08:43:03Z | |
| dc.date.available | 2023-11-20T08:43:03Z | |
| dc.date.issued | 2022 | |
| dc.identifier.citation | Карчевская, Е. MICE tourism: marketing analysis of information support = MICE-туризм: маркетинговый анализ информационного обеспечения / Е. Карчевская, М. Светогор // Strategii şi politici de management în economia contemporană : conferinţa ştiinţifică internaţională, Chişinău, 9-10 iunie 2022 / Academia de Studii Economice din Moldova. – Chişinău : ASEM, 2022. – P. 233-237. | ru_RU |
| dc.identifier.uri | https://elib.gstu.by/handle/220612/29322 | |
| dc.description.abstract | This study analyzes the information support of MICE tourism, an area of the business tourism industry related to the organization and holding of various corporate events. The analysis of the content of the website of travel agencies was carried out by an expert method in commercial and PR areas. The results of the analysis can be used to develop a strategy for the development of enterprises in the MICE tourism industry. | ru_RU |
| dc.language.iso | ru | ru_RU |
| dc.publisher | ASEM | ru_RU |
| dc.subject | Information support | ru_RU |
| dc.subject | MICE-tourism | ru_RU |
| dc.subject | Tourism industry | ru_RU |
| dc.subject | Website | ru_RU |
| dc.title | MICE tourism: marketing analysis of information support | ru_RU |
| dc.title.alternative | MICE-туризм: маркетинговый анализ информационного обеспечения | ru_RU |
| dc.type | Article | ru_RU |
| dc.identifier.udc | 338.486:004.738.52(476) |
