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dc.contributor.authorЛапицкая, О. В.
dc.contributor.authorШах, А. В.
dc.coverage.spatialКишиневru_RU
dc.date.accessioned2022-03-31T12:36:02Z
dc.date.available2022-03-31T12:36:02Z
dc.date.issued2021
dc.identifier.citationЛапицкая, О. В. Применение карт Кохонена при кластерном анализе маркетинговых исследований / О. В. Лапицкая, А. В. Шах // Conferinţa ştiinţifică internaţională "Strategii şi politici de management în economia contemporană", ediţia a 6-a, 26-27 martie 2021 / scientific committee : Cotelnic Ala [et al.] ; organizing committee : Negru Ion [et al.]. – Chişinău : ASEM, 2021. – Р. 365-368.ru_RU
dc.identifier.urihttps://elib.gstu.by/handle/220612/25905
dc.description.abstractCluster analysis of market research is key in organizing marketing work that promotes to create a sustainable enterprise environment in the process of cyclical functioning of the market economy. The company is looking for an income segment that corresponds to its resources and opportunities. The ultimate goal of clustering the target market is to select a segment (or segments) of consumers to meet the needs of which will be the company's self-learning card algorithmic one of the options for clustering multidimensional vectors.ru_RU
dc.language.isoruru_RU
dc.publisherASEMru_RU
dc.subjectСегментацияru_RU
dc.subjectКластерный анализru_RU
dc.subjectМаркетингru_RU
dc.subjectПринятие решенийru_RU
dc.subjectНейронные сетиru_RU
dc.subjectСеть Кохоненаru_RU
dc.subjectИскусственный интеллектru_RU
dc.subjectВизуализацияru_RU
dc.titleПрименение карт Кохонена при кластерном анализе маркетинговых исследованийru_RU
dc.title.alternativeApplication of Kohonen maps in cluster analysis of marketing researchru_RU
dc.typeArticleru_RU
dc.identifier.udc339.138
dc.identifier.lbc65.291.31


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